Privacy Policy
This Privacy Policy describes how www.fuel-rod.com, fuelrod.myshopify.com, and FuelRod mobile app (collectively the “Site” or “we”) collect, use, and disclose your Personal Information when you visit or make a purchase from the Site.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information.” We do not sell your Personal Information. See the list below for more information about what Personal Information we collect and why.
Device information
- Examples of Personal Information collected: version of web browser, IP address, time zone, location, cookie information, what sites or products you view, search terms, and how you interact with the Site.
- Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
- Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, location information, or other similar technologies.
- Disclosure for a business purpose: shared with our processors Shopify, BrainTree/PayPal, WorldPay, Authorize.Net, and other qualified payment processors/gateways; our sales channels/affiliates; and shipping and fulfillment centers.
Order information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit/debit and other payment card numbers, expiration dates, etc.), email address, and phone number.
- Purpose of collection: to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processors Shopify, BrainTree/PayPal, WorldPay, Authorize.Net, and other qualified payment processors/gateways; our sales channels/affiliates; and our shipping and fulfillment centers.
Customer support information
- Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit/debit and other payment card numbers, expiration dates, etc.), email address, and phone number.
- Purpose of collection: to provide customer support.
- Source of collection: collected from you.
- Disclosure for a business purpose: shared with our processors Shopify, BrainTree/PayPal, WorldPay, Authorize.Net, and other qualified payment processors/gateways; our sales channels/affiliates; shipping and fulfillment centers; and customer service/call centers.
Minors
The Site is not intended for individuals under the age of eighteen (18). We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the contact information below to request deletion.
Sharing Personal Information
We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:
- We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
- We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioral Advertising
As described above, we use your Personal Information for research purposes to better our products and services, and to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:
- We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
- We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by visiting:
- FACEBOOK - https://www.facebook.com/settings/?tab=ads
- GOOGLE - https://www.google.com/settings/ads/anonymous
- BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads]
- EMAIL – Click “Unsubscribe” to opt out of receiving announcements, notices, updates, promotions, etc.
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Account Information
Delete your personal information. You may request for us to delete your personal information by submitting a request on fuel-rod privacy form. Please allow up to 7 business days to finalize any request.
You may update, correct or delete certain information about you at any time by logging into your online account. You may delete your account or terminate your membership pursuant to FuelRod’s terms of Use but note that we may retain certain information as required by law or for legitimate business purposes.
Using Personal Information
We use your personal Information to provide our services to you, which includes: offering products for sale, processing payments and refunds, shipping and fulfillment of your order, product returns, replacements and exchanges, obtaining locations of, and directions to, our points of sales including FuelRod kiosks, customer service, and keeping you up to date on new products, services, and offers.
Your rights
California Consumer Privacy Act
If you are a resident of California, you may have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below. If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.
Cookies
A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.
We use the following cookies to optimize your experience on our Site and to provide our services.
Cookies Necessary for the Functioning of the Store
Name |
Function |
_ab |
Used in connection with access to admin. |
_secure_session_id |
Used in connection with navigation through a storefront. |
cart |
Used in connection with shopping cart. |
cart_sig |
Used in connection with checkout. |
cart_ts |
Used in connection with checkout. |
checkout_token |
Used in connection with checkout. |
secret |
Used in connection with checkout. |
secure_customer_sig |
Used in connection with customer login. |
storefront_digest |
Used in connection with customer login. |
_shopify_u |
Used to facilitate updating customer account information. |
Reporting and Analytics
Name |
Function |
_tracking_consent |
Tracking preferences. |
_landing_page |
Track landing pages |
_orig_referrer |
Track landing pages |
_s |
Shopify analytics. |
_shopify_fs |
Shopify analytics. |
_shopify_s |
Shopify analytics. |
_shopify_sa_p |
Shopify analytics relating to marketing & referrals. |
_shopify_sa_t |
Shopify analytics relating to marketing & referrals. |
_shopify_y |
Shopify analytics. |
_y |
Shopify analytics. |
The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.
You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.
Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.
Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.
Do Not Track
Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.
Changes
We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact
For more information about our privacy practices, if you have questions, or if you would like to make a request or a complaint regarding your Personal Information, please contact us by e-mail at support@fuel-rod.com, call toll free at 844.383.5763, or by mail using the details provided below:
2683 Via De La Valle, Suite G228, Del Mar CA 92014, United States
Last updated: January 20, 2022
If you are not satisfied with our response to your complaint, you have the right to lodge your complaint with the relevant data protection authority. You can contact your local data protection authority, or our supervisory authority here: https://oag.ca.gov/contact
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